Hand-holding-phone-with-google-open-1-300x237Google announced the launch of a new mobile-friendly algorithm in early March. With a certified launch date of April 21st, this ranking update will severely penalize search results for all websites that fail to meet ‘mobile friendly’ specifications.

If you host a website with the intention of earning sales or building brand popularity, the transition to a mobile friendly design is absolutely essential in maintaining Google rankings from April onward. With a 50/50 divide in desktop and mobile usage, can you really afford to lose half your potential business? You may recall in 2011 and 2012 the launch of two similar algorithm changes titled ‘Panda’ and ‘Penguin’. Both proved significant in changing the face of Google but this mobile transition marks a larger milestone in the cultural transition towards standardising mobile web use.

The process is due to take approximatley 7 days to complete therefore your position on Google will likely fluctuate dependent on your mobile status. There is no leeway here so even if your site looks OK on a mobile screen, if it’s not designed for it, you’ll drop in ranking.

If you’re unsure if your site is mobile friendly or not, there are two simple ways of checking. The first involves firing up your mobile or tablet and Google searching your site – if ‘mobile friendly’ appears subtitled to your web link then you’re good to go. The second involves a very simple analysis courtesy of Google’s Mobile Friendly Test site linked below.

https://www.google.co.uk/webmasters/tools/mobile-friendly/

This is a call to action that could save your business from considerable losses – don’t delay, upgrade today.