You can specify the subject and easily choose the list of recipients. You can also insert custom fields (i.e. first name, surname) into the emails so that you can create more personalized correspondence.
The system also allows you to insert code into your website (with the help of the web design company) whereby visitors can add there details which will automatically filter through to the data list within the email software. This means that you are building up your database of visitors without having to perform any extra admin.
Existing email addresses can be imported into the email software so you can start your email campaigns straight away.
Imagination provide a standard package of 4 templates with the software. This will give you your own customized heading and buttons that link to pages on your web site. The content styles include text areas, picture boxes with a variation of font styles and colours. |