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07 | 11 | 07 Imagination build 32 web sites for Crown Golf

Following a change of strategy Crown Golf decided that each of there golf clubs needed its own individual web sites.  This would enable them to better promote their clubs and the facilities that each one had.

Working to tight deadlines and strict budgets, we created a series of templates that the clubs could choose from.

These were then customised with the clubs individual details and photographs.

With the co-operation of the clubs and Crown, all sites were built and live within 7 weeks. Imagination also provided an extensive members section for each club. 

This allows the members themselves to have their own login details and once registered on the site can have access to diaries, competition results, news items, honours boards & information pages.

When asked why they chose the Imagination solution, Crown replied.

“We needed a company that were going to provide us with a comprehensive web site solution.  We have worked well with Imagination before and when we saw what they could offer it was the obvious answer.  The fact that they create the designs but the clubs can maintain the information at a local level is just what we needed.  They worked very hard to meet our deadlines and we have been really pleased with the result.”

Nick Moran – Marketing Director

Now the sites have been up and running for a while we have added analytic information to understand how many visitor are viewing the site and which pages they are looking at.

“This information is great, we have already seen a distinct increase in phone calls and membership applications.  The new web sites have really worked and now we can plan our strategy for next year.”

Nick Moran – Sales & Marketing Director

We will continue to develop the web sites in the future to extend the capabilities for both Crown and the clubs.

For more information got to www.imaginationgolf.co.uk

 

 

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